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My journey in advertising started when I wrote the word "love" inside of a peace sign
and saw that the shape of a person was formed. Then I saw that I could add a racket and a ball and it formed a tennis player. Then one day, playing with a golf club at a store, I noticed that there could be another athlete forming the peace sign. That night I started seeing how other athletes could also form the peace sign, and that's how it turned into a campaign.

My journey in advertising started when I wrote the word "love" inside of a peace sign
using the inner part of the peace sign as the "L,"and saw that the shape of a person was formed. Then I saw that I could add a racket and a ball and it formed a tennis player. Then one day, playing with a golf club at a store, I noticed that there could be another athlete forming the peace sign. That night I started seeing how other athletes could also form the peace sign, and that's how it turned into a campaign.

My journey in advertising started when I used the inside/inner part of the peace sign to write the word "love."

and saw that the shape of a person was formed. Then I saw that I could add a racket and a ball and it formed a tennis player. Then one day, playing with a golf club at a store, I noticed that there could be another athlete forming the peace sign. That night I started seeing how other athletes could also form the peace sign, and that's how it turned into a campaign.

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